How to Start a Group

Overview

This page contains 'How To' advice on forming a new supporters' group

How To: Start a Group

• Create an X/Twitter and/or Instagram account e.g. @LUFCYourLocality

• Commission a logo to use across your social media accounts

  • Ben Greengrass, LUA creative director, can help!

• Follow other LUA groups on social media

• Encourage all to sign up for the mailing list at luamericas.com/yourlocality

• Start a WhatsApp group chat for your local members

How To: Find a Venue

• Location is key; it should be centrally located for members of your group

• Doors should ideally open 30 minutes before kickoff time

• Venue needs to have at least one large screen plus audible commentary

• Streaming requires fast internet; buffering can be an issue

• Bar service (i.e. beer & coffee) is essential, food (i.e. breakfast) is desirable

• Family-friendly, available to all ages if possible

• Re-confirm with venue at least 48 hours before the meetup

• Most people drive so sufficient parking is needed

How To: Promote Meetups

• Announce the meetup via email and social media well in advance

• Images are memorable so create one to promote the event with key details

  • Software options include powerpoint, keynote, Photoshop or Canva 

• LUA weekly newsletter will include all meetups

How To: Run Meetups

• Hang a group flag and/or LUFC flags

• Introduce yourself to LUFC supporters you haven’t met before

• Take a group photo for marketing purposes; half-time is usually a good time

• Post that photo on social media