How to Start a Group
Overview
This page contains 'How To' advice on forming a new supporters' group
How To: Start a Group
Create an X/Twitter and/or Instagram account e.g. @LUFCYourLocality
Commission a logo to use across your social media accounts
Ben Greengrass, LUA creative director, can help!
Follow other LUA groups on social media
Encourage all to sign up for the mailing list at luamericas.com/yourlocality
Start a WhatsApp group chat for your local members
How To: Find a Venue
Location is key; it should be centrally located for members of your group
Doors should ideally open 30 minutes before kickoff time
Venue needs to have at least one large screen plus audible commentary
Streaming requires fast internet; buffering can be an issue
Bar service (i.e. beer & coffee) is essential, food (i.e. breakfast) is desirable
Family-friendly, available to all ages if possible
Re-confirm with venue at least 48 hours before the meetup
Most people drive so sufficient parking is needed
How To: Promote Meetups
Announce the meetup via email and social media well in advance
Images are memorable so create one to promote the event with key details
Software options include powerpoint, keynote, Photoshop or Canva
LUA weekly newsletter will include all meetups
How To: Run Meetups
Hang a group flag and/or LUFC flags
Introduce yourself to LUFC supporters you haven’t met before
Take a group photo for marketing purposes; half-time is usually a good time
Post that photo on social media